Vintage Ads of Coca-Cola Article Example | Topics and Well Written Essays - 500 words - 1

Vintage Ads of Coca-Cola - Article Example According to the research findings, it can, therefore, be said that the unique quality of the ad is the racial representation of all individuals. The sampling nature of the ad displays different aspects. Different racial backgrounds incorporate into the advert creating a feeling of acceptance by all the individuals. The ad is on a hilltop in Italy, represented by a youth singing a unity song. What makes the advert to stand out is the simplicity of the communication method; a song that unites individuals while educating the public on Coke. The ad is different from others, as it takes time before the product being advertised displays. The use of visual communication gives a unique topography, symbol, and photography. The ad provides the organization with information viewing, and television is a perfect example of visual communication. Visual communication is crucial in that it enhances the message that is being conveyed, enabling a better understanding. Visual communication in the glob al perspective and business world can be related to video conferencing, where business meetings are held without the relevant parties traveling to the designated locations. Visual communication has also been used widely in the business sector to advertise their products. The use of billboards does not require any speech, but tells the customer a lot, enabling even the hearing-impaired people to be able to get the intended message. Billboard communication is a common approach by Coca-Cola to interact and set a place in the highly competitive market. The rise of new technologies affects global communication, time and space, which are needed for the process to take place. In the late nineteenth and twentieth centuries, the use of the telephone was common among individuals. It is important to notice the message in the song as it achieves surround the controllable variables that make up the marketing mix. The product, price, place, promotion, and people represent the ad in various aspect ratios.

Advertisement Analysis Essay Example | Topics and Well Written Essays - 500 words - 2

Advertisement Analysis - Essay Example Various advertisement strategies appeal differently to the consumer. It is important to choose an advertisement strategy that will go in line with the product being advertised. A good example of an advertisement strategy is the one that make use of the Rhetorical Triangle to best appeal to the consumers. The three components of Rhetorical Triangle that are out into consideration in regards to appeals made by the advertiser  include Ethos, Pathos, and Logos. In order to appeal to a large pool of clientele, the message intended for advertisement has to meet specific specifications. The message has to originate from the sender pass through suitable channel to the intended audiences. When considering advertising, it is essential to take into consideration the product being advertised. This is because a different products appeal to the consumer’s in diverse ways. The reason behind applying strategies that will result to bringing more clients is for the enterprise to attain big ma rket share coupled with evading stiff competition. This is especially from the same players whereby due to employee retention predicament may lead moving of employees to the already established corporation. The application of Rhetorical Triangle is significant because it enhance advertisement appeal to the intended consumer. Hausman, Daniel M., and Brynn Welch. ""Debate: To Nudge or Not to Nudge*."Debate: To Nudge or Not to Nudge. N.p., n.d. Web. 23 Mar. 2014.