Fluency Reading Plan Essay

Brief Synopsis- The story takes place on Manor Farm and has a third person perspective. The animals on the farm are unhappy with their current conditions. Led by a few pigs they revolt against the farmer that housed them. They hope to form a utopian farm for all animals. However, Napoleon (one of the pigs that started the revolution) starts to manipulate the animals and the humans around the farm. The farm starts to resemble its former self and Major begins to resemble the villainous farmer. This book is basically depicting communism in an interesting way. Overview of the Unit Reading fluency is an extremely difficult area to assess and instruct. In general, there are three areas that are addressed that make up fluency phonemic awareness (being able to say words and understand the construct of the letters that make up the word), grammar and comprehension. These three areas formed together help a teacher assess the students they have. However, it is still very difficult to classify since fluency seems to come natural to many students especially by grade 8 (Rasinski, 2004). Keeping all of this in mind there still needs to be a definitive gauge for assessment. This unit is based around some reading aloud in class. After the students have read on their own time, having them reread the various passages out loud will help to increase their fluency. According to the book Classrooms that Work, â€Å"repeated readings is a way to help students recognize high-frequency words more easily, thereby strengthening their ease of reading† (Addison-Wesley 1998). This will also allow for the next area of significance to become a link in the fluency chain-vocabulary. The student’s readings will provide opportunities to ask them about the various vocabulary words in this unit. The unit will stress various vocabulary words and a higher order of thinking to gain comprehension. As they read, the teacher can pick out these words and engage the students to see if they comprehend what is being said. If the students do not understand the words, the next step cannot happen which is comprehension. Comprehension and fluency are forever linked. One cannot happen without the other. The easiest way to label it is students must be able to understand what they read. That is why in many younger grades, grade levels are not simply based on the student being able to read the words, but to what degree they understand what they are reading. The main construct of the lesson is to expand the knowledge of the students and have them reading something outside of their normal realm. Students should always feel they are learning something new (Grabe, 2010). This book and unit will allow for that to happen. Reading aloud by the students, by the teacher, and discussions about various vocabulary and plot themes will make this lesson successful. The students will read a great book that is a classic and they will gain an understanding of some high school level vocabulary and thought processes. References Cunningham, P. M. & Allington, R. L. Classrooms That Work: They Can All Read and Write. Addison-Wesley Educational Publishers Inc. 1999 Rasinski, T. (2004). Creating fluent readers. Educational Leadership, 61(6), 46-51. Grabe, W. (2010). Reading in a second language. Ernst Klett Sprachen.

Personal log

If you are a biologist interested in working in the tropical rainforest's, briefly describe a research study you could complete at each level in the biological hierarchy, starting from the organisms level to the biosphere. 2. What are the two biotic variables that dictate type of terrestrial bimbo? Do aquatic and marine systems rely on the same two variables? Why or why not? 3. Which of the terrestrial boomers Is the most vulnerable to anthropogenic (human) Influence and why?What Is being affected? 4. Create a table that lists the bimbo, biotic variables that are elevate, and examples of organisms that would reside there. 5. Why arena species all over the planet? What influences dispersal? 6. What is the value of describing populations using density, dispersion, and demographic information? Be specific and be sure to demonstrate your understanding of the terms. 7. What are the two mall population growth models? What organisms may follow those growth models? 8.What factors influence t he populations described in #6? How do density-dependent and density-independent factors play a role? Chapter 41 1 . What are the five mall types of Interspecies Interactions discussed In the chapter? Describe each. . When Interactions result In a negative outcome for one species (e. G. Parasitism, predation, herbivore), the species that is affected will typically have a response to prevent that negative outcome. Describe examples of how species respond to these effects. 3.How do invasive species affect the natural populations? 4. What is the difference between a food chain and a food web? 5. What type of ecosystems would likely demonstrate bottom-up control? Top-down control? Why? 6. Is ecological disturbance a bad thing? Why or why not? Give an example to support your answer. 7. How did MacArthur and Wilson demonstrate the connection between area and species richness & diversity? Chapter 42 1 . Why do ecologists need to understand the laws of thermodynamics? How do they apply to a n ecosystem? 2.How much energy Is being transferred for each atrophic level? 3. What is primary production? What limits primary production in aquatic ecosystems? Why is primary production so low in the open ocean? 4. Why can we say that biochemical cycles are nature's way of recycling? 5. List the inputs and outputs (to the atmosphere) of each of the following biochemical cycles: a. Water cycle b. Carbon cycle d. Phosphorus cycle Chapter 43 1. What are the three levels of biodiversity? Is one level more important to study than the others?Why or why not? 2. What are the threats to biodiversity? Describe specific examples of each. 3. Why are small populations at risk? Describe specific issues associated with small populations. 4. Should we preserve land in multiple small patches or one large patch (SOLOS theory – single large or several small)? Using your knowledge of landscape structure and biodiversity, how would you establish a protected area and why? 5. How does climate cha nge affect species diversity and distribution? 6. What do we mean by the term â€Å"sustainability'?

East Meets West: Which is the Better Car?

The argument has always been like this: Which is the better car? Both the Japanese and American Cars have their respective advantages in design and usability. However, the argument herewith will constantly consider the kind of lifestyle people have, given the global financial crisis.According to an article in the Daily Fuel Economy Tip website, there has been other crisis that triggered the need for more efficient cars. During 1973 and 1979, gas and energy crisis had hit consumers. This, the article suggested, called for alternatives, which is through obtaining foreign cars. With that, this essay shall focus on the reliability, gas consumption, gas mileage and economic impact of these car categories.In the Long RunAccording to automobile enthusiasts, Japanese cars are more reliable than other cars. Japanese cars don’t just break down in the middle of the highway. It suggests that the Japanese cars make use of sturdier parts.The car would not need major repairs. However, in the case that the car would need any repairs, the spare parts are actually very accessible and affordable. Given the number of units there are on the streets, the amount of parts will not be harder to find.Another article mentioned that Japanese cars are even easier to modify for a better performance. Although in certain regions, it is illegal to enhance a car’s power and speed if it would only be used on the highway. But Japanese cars are already driver friendly that any modifications made on the car are simply to satisfy the need for speed.On the other hand, owning an American car may lead to a difficult search for parts that are less costly, like second hand parts. Brand new parts are going to be expensive and buying one will just be the beginning once other parts start to malfunction as well. It can become too costly in the long run. Cars are not just leisure accessories. They are a primary means of transportation. Japanese cars tend to be more dependable.Gas ConsumptionAcco rding to the sources, Japanese cars are preferred due to its efficiency in consuming gas. With the price hike of almost every product open to mass consumers, gasoline for cars are not different. Gas rates have gone up and down, and the instability has caused consumers to be mindful of their expenses.In the past, people have taken their cars to their offices and back home, or cab rides despite the short distances. Today, they have resorted to taking long walks and trains. However, cutting down expenses are not always the best option. With the need to work harder, there are employees who would have to work farther from their homes. Cars will be a very important tool in their work.Drawing a criterion for the best car will have to be considered, and the amount of gas to be used will have to be on the top of the list. There will be times wherein one would require a car for everyday travelling purposes. But one should be wise in gathering options: speed and power or usability?Meanwhile, t here are also hybrid cars by Japanese auto companies. This further cut down the costs while considering the effect of burnt gas on the environment. The car might still be running on gas, but it would not use as much. Hybrid cars make use of alternative gases, which are less costly and less harmful to the environment. Â  

Business Analysis of Bank of England Essay Example | Topics and Well Written Essays - 2000 words

Business Analysis of Bank of England - Essay Example As within the majority of other industrialized nations, monetary plan functions in the United Kingdom mostly by controlling the value on which money is given as loan, or, to say differently, the interest rate. The Bank's price constancy goal is made clear in the existing monetary plan structure. It has two most important components: (1) a yearly ‘price rise’ objective set every year by the rule, and (2) an assurance towards an open as well as responsible policy-making system. The Bank has taken a most significant part in retaining the constancy of the United Kingdom's economic system for â€Å"300 years† (Lamoreaux, p. 43, 1996) and it is, at the moment, a major function of nearly all central banks. An established and unwavering economic system is significant in its individual right and imperative to the competent behaviour of economic plan. From the year 1997, the Bank has had accountability for the strength of the economic system as one, at the same time as the Financial Services Authority (FSA) oversees individual banks as well as other financial systems together with accepted financial interactions, for instance, the London Stock Exchange (Huxley, p. 77, 1980). â€Å"Setting monetary policy - deciding on the level of short-term interest rates necessary to meet the Government's inflation target - is the responsibility of the Bank. In May 1997, the Government gave the Bank operational independence to set monetary policy by deciding the short-term level of interest rates to meet the Government's stated inflation target - currently 2%† (Bank of England, 2011). The Bank is devoted to rising knowledge as well as perceptive of its functions and tasks, â€Å"across both general and specialist audiences alike† (Hankey, p. 34, 2009). It generates a huge amount of standard as well as extemporized periodicals on main features of its effort and provides an array of learning resources. The Bank provides scientific support and information to other central banks by its â€Å"Centre for Central Banking Studies, and has a museum at its premises in Threadneedle Street in the City of London, open to members of the public† (Cobbett, p. 293, 2010) at no cost. For the most part, these days, individuals believe the usually supporting function of private monetary markets - countrywide as well as worldwide - like an influential driver of fiscal development. That has not to say they are foolproof, but they are generally seen - even in the rising world that undergoes so much harm from the latest unpredictability - as the most excellent way one has of assigning funds to where they can be most efficiently utilized. Nevertheless, economic markets cannot carry out that task successfully without a dependable as well as conventional lawful structure, without obviously drawn lines of accountability - â€Å"between and within the public and private sectors† (Francis, p. 212, 2001), without rightfully imposed prudential cou rse of action prevailing the activities of banks as well as other financial institutions, or without definite and apparent accounting values functional constantly. Weaknesses in these fields, with others, were openly defined by the rising markets catastrophe, although they are definitely not restricted to those markets. A massive attempt is in progress globally, concerning both administrator as well as private specialized bodies, to strengthen the infrastructure in each of these fields. All of this is an obligatory state for the more successful execution of

The Best of Intentions Case Study Example | Topics and Well Written Essays - 750 words

The Best of Intentions - Case Study Example Some of the key issues include the following: Business decisions which are made based on race or gender rather than an evaluation of strong or best performance Discriminatory clients or customers influence decision making in the AgFunds company. The issue of minorities is evident with the company having low expectations for blacks becoming successful. The company has made little effort in reforming customer attitudes and supporting their previous minority representatives Racial and cultural differences strongly influence company decisions which show racial biases. Analysis and explanation of decisions will be made based on expert discussions. Researchers agree that Cynthia should offer Steve the job. According to Humphreys et al (2002), Cynthia should give Steve a good list of prospects after finding out the clients. These clients assume that she will not send to them a representative that under performs. Therefore, clients will be more open to Steve. Also, Cynthia needs to act as St eve’s sponsor through working with Steve but at the same time work with others to communicate the high expectations she has for him. This effort may not be successful though because Peter Jones, Cynthia’s boss, believes that the clients are not yet ready for a black person to become their representative. That is why he shows unwillingness to risk proving that he is wrong. Therefore, Peter is denying Steve a chance to prove himself in a cross cultural environment. According to Morris (Humphreys et al, 2002), Cynthia should offer Steve a job because he has the right qualities and he is the best qualified candidate. He states that if Cynthia allows discriminating clients to influence her decision to hire Steve, it may put the AgFunds Company at risk of a discrimination claim. He proposes that strong performance could be a great equalizer in the organizational culture. In this case, some prospective clients may be in need a high performer irrespective of race or gender bec ause the district has been losing customers for fifteen years. Again this might not be possible because of Peter’s paternalism which is rather offensive and lack of effort by the company to change the attitude of customers. Also, the company lacks support to previous representatives considered as minorities. Based on these facts, the causes of lack of effective communication across cultures is the clients’ unchanging attitude and the lack of support and mentorship for representatives from the black minority. Koehn & Leung (Humphreys et al, 2002) work in collaboration on research examining ethical problems that arise during cross cultural interactions. Koehn is for the opinion that Cynthia should offer the job to Steve if she thinks she is the right person. She says that Steve may be in a better position than other sales representatives at AgFunds to handle the Arkansas farmers. This is based on several studies that have shown that minorities who were being treated as o utsiders have often outperformed others in handling difficult and stressful situations. However, this might not apply in this case because Peter with other district managers may be already set to push Cynthia into not hiring Steve. Koehn’s and Leung’s research give an example of gender bias in decision making where male executives have over the years argued that female employees should not be given international postings. They argue that nationals

Deviant behavior within cults Essay Example | Topics and Well Written Essays - 2500 words

Deviant behavior within cults - Essay Example According to an estimate some three thousand (3,000) of such cults have been reported to exist all over the world with a total population of at least three million people attached to them as their followers. The secret religious ceremonies in Greek were technically called the Mysteries. The history of Mysteries is traced back to the days of ancient Greece in the year 600 B.C. when in a Greek city Eleusis, the people practiced a cult of Eleusinian Mysteries. Those Greek who practiced this cult, which involved the worship of Demeter, the goddess of fertility, were promised blessings in the life hereafter. In ancient Rome the group, comprising mostly of soldiers, and belonging to the 'Mithraism Cult' also practiced Mysteries. The members of this cult worshipped the god of fire and light called Mithra. (Raitt, Jill., n.p.n.d.) It was not easy to become a member of a cult in ancient times. Before their admittance into a particular cult, people had to undergo rigorous tests of their patience and staunch adherence. Some of the steps and mechanism involving induction of new members into the cult included: 2. The new entrants then take an oath and pledge for their adherence to the cult so as to become permanent member. The members develop a sense of belonging to that particular cult whose membership they attain. The followers of the cult then begin to imbibe within them the characteristics of cult, their mentality converting into strong allegiance to the group as denoted by the phrase "Us vs Them" 3. Belief of the members: Members gradually are made to develop a belief that it is only they or their group which is on the path of truth. And the other forms of truth as described in other various divinely religions become meaningless to them. The process of operative exclusivists comes into play allowing awareness of several unrevealed dogmas and special information only to those who are interested and proved their loyalty within the group. 4. The natural outcome of this belief is the segregation of such a group from the existing society. The feelings of hostility for other members of society who are not members of such a cult are emanated from the process of indoctrination from cult's beliefs. 5. Self-negation: Cults demand sacrifice of personal wishes, desires or wishes from its members. It is through the practice of this principle of self-negation that members exhibit willingness to sacrifice their self-comfort, getting along without money, and crushing their ambitious dreams for fulfilling cults motives and the so-called salvation The Modern Cults As the time passed, the meaning of cult underwent a change especially after 1960s. The new definition

Managing and leading change (AEGON need for change) Essay

Managing and leading change (AEGON need for change) - Essay Example This spoke volumes of the kind of success that they would have been able to achieve in the wake of moving towards the UK market. The evaluation of this decision rests solely on the shoulders of the decision makers at AEGON who were doing their best to expand their business realms within different international markets. Since comprehending the environment was mandatory on their part, their next step was to get familiarized with the key issues that they shall be getting used to as far as managing operations were concerned. This is a certain aspect that reduction of uncertainty will come about as a positive step for the sake of managing and leading a positive change, in line with the AEGON case. The theory of managing and leading change is essentially the inherent basis for the sake of AEGON since it wishes to move towards the UK market and explore the market there. Since the people have a diabolical and confusing perspective regarding the life insurance and pensions industry in general , AEGON is marred with such viewpoints on the part of the people and this is where leading a positive change comes in to the equation. It shall resolve the ambiguities that exist within the related domains and create a room of optimism all around. Appointing a new CEO for the UK market is a step in the right direction as it will set the basis for bringing in a new thought process into the fray. Also instituting audit committees would resolve the issues which have sprung up for all the wrong reasons within AEGON for a specified period of time. Essentially speaking, leading and managing change is a difficult process which once undertaken can only rein in positive results for organizations and their top management realms. Hence it would be a good option for AEGON to enter the UK market and make a name for its own self which will be the basis of its success in the years to follow (Marshak, 2004:112). Body 1. Examining the Organizational Changes at AEGON and how these were Useful for the Company in terms of its Growth As far as the organizational changes at AEGON

Critique Essay Example | Topics and Well Written Essays - 250 words - 2

Critique - Essay Example The competitors will always try to take steps to improve their position in the market. It is the accountability of the leaders at an organization that is crucial in order to surpass the expectations of the customers by providing them with the goods and the services that meet their demand. This report tries to exhibit how the companies face problems when the changes need to be implemented in the business model. It tries to demonstrate that in order to bring transformation in Blockbusters; it is significant to bring short term wins. The report has followed SMART objectives where it has precisely predicted what it wants to achieve in the stipulated period of time. For instance, the report states that it wants to achieve profitability at 18 months’ mark. However, it fails to demonstrate the steps that the company would take if it is unable to achieve the desired profitability within the period of 18 months. Therefore, it would not be wrong to say that the report lacks

Impact of Globalization on Cultures Essay Example | Topics and Well Written Essays - 1000 words

Impact of Globalization on Cultures - Essay Example These countries import this labor from poor nations through globalization at no or very little cost (Effland et al, 2008). In addition, globalization has led to fierce competitive global markets that conduct business unethically. Moreover, through globalization, the terrorists have gained access to many countries including America and commissioned fatal attacks. Most significantly, globalization has led to the undermining of the indigenous culture by western adventures through acts of colonization and imperialism. As a result, colonized states are now prone to cultural invasion subject to the muted cultural disorientation. At the same time, the free production, distribution, and consumption of cultural goods and services has negatively led to commercialization of culture. Furthermore, globalization has led to the spread of fast foods across the world leading to adverse health impacts. Nevertheless, the positive impacts of globalization on culture supersede the negative impacts with a huge margin. In the medical field, the impact of globalization is synonymous. It affects the health care services and the health care professionals. There is convenient movement of patients from one country to another in search of better and cheaper health services. For example, some countries like India offer cheaper and professional surgical services than the US hence leading to medical tourism (International Society for Quality in Health Care, 2005). This program attracts many benefits to the patients who cannot afford expensive treatment in their home countries. We equally have the free movement of medical professional from one country to another for purposes of rendering treatment and in search of better pay. However, this... This essay approves that the positive impact of globalization is the spread of education where all genders can now seek for higher education from the best educational facilities in the world. In the recent times, we have seen many people from the poor and developing nations pursue their education in the developed countries like the US. Similarly, individuals can now access online education via the internet. Furthermore, globalization allows the spread of knowhow and innovations from the developed nation to the developing nations. Notably, the spread of medical innovations is significant in according better treatment to all nations. In addition, there has been considerable integration of culture, preservation of culture, quick access to various cultural heritages via the internet because of globalization. Globalization has equally led to the introduction of high quality goods in the market, new industries, and subsequent economic growth. The introduction of new industries further crea tes employment and investment opportunities in the developing nations. This report makes a conclusion that globalization promotes the investment and capital flows where countries like India that attract foreign investment thus giving developed countries like US good investment proposition. In matters of security, globalization boosts world security in that the international courts of justice and the understanding between the security agencies of reference countries allows the apprehending of terrorists from their hind outs thus curbing global terrorism.

Autobiography of Benjamin Franklin Essay Example | Topics and Well Written Essays - 1000 words - 1

Autobiography of Benjamin Franklin - Essay Example If one were to seek a comprehensive account of Franklin’s perspective most people look to the Autobiography of Benjamin Franklin. This essay examines this text in terms of the means that Franklin presents his story as an illustration of self-improvement. One of the prominent ways that Benjamin Franklin explores themes of self-improvement is through his articulation of his own education. As is common knowledge Franklin was largely a self-taught individual. In the first part of his text, Franklin indicates that, â€Å"From a child I was fond of reading, and all the little money that came into my hands was ever laid out in books† (Franklin, p. 14). Franklin also indicates specific books he read. While not entirely presented as a path towards self-education, it’s clear that Franklin at least indirectly intends the reader to recognize that reading and intellectual pursuit were important aspects to his development. Franklin leaves it for the reader to then extract from these examples for their own self-improvement. A notable concern in these regards is that Franklin is not extremely over-handed in his presentation of life examples. For instance, at different instances he points out individuals he thought more intelligent or successful than himself. This mix of frank self-reflection with a touch of self-promotion is very successful as an instrument of self-improvement for others. Another prominent concern in examining the text as one of self-improvement is the means that Franklin traces his professional development. Similar to Franklin’s education this development process is not presented in an entirely over-handed or moralizing way, but instead is indicative of a true to form narrative account. In these regards, Franklin details how his interest in books led to his becoming involved in a printing press and the subsequent professional and personal developments he gained through this business. When Franklin does make proscriptive moral persp ectives on life he does so in the context of his story. Consider Franklin when he notes, â€Å"I grew convinc'd that truth, sincerity and integrity in dealings between man and man were of the utmost importance to the felicity of life† (Franklin, p. 58). This statement emerges when Franklin is talking about the influence his parents and religion had on his life. In these regards, Franklin’s autobiography does not sound preachy or overly self-aggrandizing, but the work of a benevolent man that has attained wisdom through hard-work and life experience. As Franklin’s text progresses it slightly veers from this narrative presentation to one more self-consciously concerned with presenting a map of self-improvement. A prominent example of this occurs in the second part when Franklin lists a letter he received encouraging him to continue writing his autobiography as it could be used as a means of self-improvement. Franklin extends this as he explores his pursuit of mora l perfection, outlining twelve points of character that he attempted to improve. While the first part of Franklin’s autobiography was highly reliant on the narrative progression of events that led to his personal and professional development, Franklin’s pursuit of moral perfection and his elaborate charts and diagrams demonstrating how he did so begins to squarely cast him as the first American version of Dr. Phil. Rather than his pursuit of mo

NASA Essay Example | Topics and Well Written Essays - 1250 words

NASA - Essay Example NASA's primary activities or business activities start from inbound logistics then it moves to the operation side or production side (designing and development of shuttles, satellites, space stations, rockets, etc.) then it moves to delivery side or outbound logistics (shipping the completed products to the respective authorities usually another department of the administration) then finally enters into the feedback and product enhancement phase. NASA has already spent billions of dollars in its research and development program. NASA's annual R&D budget is more than many countries overall budget. The process of technology development is vital for any company to grow further and gain reputation in the market. Every company's success depends upon its people - how dedicated and qualified they are. Hiring of people in an organization like NASA is not an easy task. The organizational span of NASA is very big and they have to hire people from a peon level to a scientist level. NASA's infrastructure depends upon various tasks; it handles general management issues; accounting and finance department; affairs of government & legal issues; and other issues created or caused by other support and primary activities. Outsourcing has become very common through the globe; especially western counties like the U.S.A., Canada, and England want to outsource their work to reduce cost. Hundreds of industrial giants, including Microsoft, Cisco, and Intel have already outsourced their work to other countries to save billion of dollars. Opportunities to Outsource Globally - NASA Like any other organization, NASA also has opportunities for outsourcing its activities. There are many activities that NASA can easily outsource to other countries

The characteristics of different world region cuisines Essay Example for Free

The characteristics of different world region cuisines Essay P1 1.1 Compare and contrast the characteristics of different world region cuisines. 1 1.2 Discuss influences in regional or world cuisine. 1 P2 2.1 Discuss how historical and geographic influences have defined the multicultural nature of food and drink 2 2.2 Evaluate developing trends in food and drink 2 Learner declaration I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that a false declaration is a form of malpractice. Student signature:[emailprotected]:10 October 2017 Introduction The cuisine is a style of cooking which is associated with a specific culture or geographic region. Food is just another way to know more about a country. Many countries have cooking traditions using various spices or combinations of flavors unique to that culture that evolves over time. There are many different cuisines as per regions like European, Caribbean, Spanish and many more. TASK 1; P1; 1.1 Compare and Contrast the characteristics of different world region cuisines. Chinese Cuisine History of Chinese food Chinese culture initially centered on the North-China Plain. The first domesticated crops seem to have been foxtail and broomcorn varieties of millet while the rice was cultivated in the south. By 2000 BC, wheat had arrived from Western Asia these grains were typically served as warm noodle-soups. Nobles hunted various wild animals. CITATION Wer16 \l 2057 (Wertz, 2016)Chinese Food:- A number of different styles contribute the Chinese cuisine but perhaps the best known influential are Cantonese cuisine, Shandong cuisine, Jiangsu cuisine and Sichuan cuisine. These styles are unique from one another due to factors such as climate, geography, history, and lifestyle. Chinese Cuisine includes the following: Rice Rice is a major staple food in China. Chinese people eat rice almost every day for meals. Rice is also used to produce wine and beer. Noodles Chinese noodles are made from wheat flour, rice flour or mung bean starch. Noodles are often served in soup, with meat, eggs, and vegetables. Tofu It is the food of Chinese origin. It is made up of soy milk, water, and a curdling agent. It is served in soups, salads and stir-fries dishes. Meat and Poultry Chinese people basically eat all animal’s meat such as pork, beef, mutton, chicken, duck, pigeon as well as many others. Pork is the most commonly consumed meat. Eggs Chinese people consume eggs laid by many types of poultry such as chicken, ducks, geese, pigeons, and quails. Chinese Vegetables Chinese people are fond of vegetables especially leafy vegetables like Chinese cabbage, lettuce, cauliflower, etc and also vegetables like Chinese eggplant, white radish, Chinese mushrooms, onions, etc†¦ Chinese ingredients used for seasoning It includes ginger, garlic, chilies, spring onions, and coriander. Anaphylactic Shock Milk Yeast Peanuts CITATION Chi \l 2057 (China Highlights)Indian Cuisine History of Indian Food Indian cuisine reflects an 8000-year history of various cultures. Earlier in India, the diet consists of legumes, vegetables, fruits, grains, dairy products and honey. Staple foods eaten today include a variety of lentils, whole-wheat flour, rice and pearl millet. INDIAN FOOD Staple foods of Indian Cuisine include pearl millet, rice, whole-wheat flour, and a variety of lentils such as masoor, too, urad, and moong. Lentils are a staple ingredient in Indian cuisine. Lentils may be used whole, dehusked, for example- dhuli moong or dhuli urad or spilled. Spilled lentils or dal are used extensively. In northern regions, pulses such as channa or chelae and rajma are very famous. Many Indian dishes are cooked in vegetable oil, but peanut oil is popular in northern and western India, mustard oil in eastern India and coconut oil in western coast. The most important spices are whole or powdered chili pepper, black mustard seed, cardamom, cumin, turmeric, asafetida, ginger, coriander, and garlic. One of the popular spice mixes is garam masala. Each culinary region has a distinctive garam masala. Many types of meat are used for Indian cooking but chicken and mutton tend to be the most commonly consumed meats. Fish and beef are prevalent in some parts of India but they are not widely consumed except for coastal areas as well as the north-east. Anaphylactic shock Milk Eggs Soya bean Wheat Peanuts Corn Food Colours and preservatives CITATION Sub12 \l 2057 (Kapoor, 1-07-2002)Similarities between Indian and Chinese Cuisine Wheat and Rice is the staple ingredient in both regions. Both the regions eat very spicy food. Chinese cuisine Indian cuisine Peanut oil, Sunflower oil and animal fat like lard are used. Mustard oil, coconut oil and lots of ghee are used. Do not use curd. Uses curd a lot. It is common to eat beef, poultry, pork, etc†¦ India is restricted in some of the areas for consuming these things. 1.2 Discuss influences in regional or world cuisine. Food influences in Chinese CITATION pic \l 2057 (pic) The cuisine of China includes not only the cuisine originating from the diverse regions of China but also from the Chinese people in other parts of the world because of which Chinese cuisine is an important part of Chinese culture. Because of the  Chinese Diaspora  and historical power of the country, Chinese cuisine has influenced many other cuisines in  Asia, with modifications made to cater to local palates. Based on the raw materials and ingredients used, the method of preparation and cultural differences, a variety of foods with different flavors and textures are prepared in different regions of the country. Many traditional regional cuisines are done by basic methods like drying,  salting,  pickling, and  fermentation. CITATION Hsi04 \l 2057 (Hsieh., 2004)Food influences in Indian. CITATION www3 \l 2057 (Swad India)A huge number of religions exist in India because of which religious influence is more on Indian Food. This religious influence has  introduced the perception of vegetarianism and Nonvegetarianism. Hindus followed the cuisine as laid down by the Aryans, whereas with the coming of the Mughals the Muslims started to prepare food according to their techniques. The Muslim tradition is evident to initiate the cooking of Mughlai food, kababs, rich Kormas and nargisi koftas, rogan josh, and preparations from the clay over or tandoor like tandoori rotis and tandoori chicken. The Christians came as missionaries and they added a different flavor to the cooking style of the Indians. Jains are the sect of Hindus but their eating style varied from that of Hindus. Jainism is a religion that believes in non violence and thus refrained from eating any kind of meat or root vegetables. They consume food that grows on trees and are ripe. Influences on Indian Food au gmented the Indian Cuisine.  Thus a number of religions exist in India. The Hindu and the Muslim traditions are the two major religions which have contributed to Indian cooking. Each new religion settled in the country has brought their own culinary practices. CITATION www2 \l 2057 (India Net Zone)TASK 2; P2; 2.1Discuss how historical and geographic influences have defined the multicultural nature of food and drink Historical and geographical influences of Chinese Cuisine As early as 5000 years ago, China already had the grill, grilled fish, and other foods. In Zhou Dynasty, there was a famous cuisine called â€Å"Ba Zheng† (Eight Treasures), which was very influential for future generations. During Han, Wei, South and North Dynasties, Chinese cuisine developed rapidly and appeared many famous cuisines. The â€Å"Wu Hou Mackerel† created by Louhu of Han Dynasty was one of them. On the unearthed bamboo slips from the No. 1 Tomb of Mawangdu Ruins, there were recorded over hundreds of cuisines. In the â€Å"Qi Ming Yao Shu† written by Jia Sixie during North Wei Dynasty, there were over 200 kinds of cuisines recorded. Because of the introduction and influence of Buddhism, and the promotion of Liang Wu Di of South Dynasty, vegetarian dishes gradually had an impact on people’s daily life. During Sui, Tang and the Five Dynasties period, the designed and colorful cuisines and diet dishes also had a new development. Song Dynasty is one of the climaxes of the development of Chinese cuisine. In the restaurants of Bianjing and Linan, there were numerous cold dishes, hot dishes, soups and color dishes. The dishes were marked with South, North, Chuan flavors and vegetarian dishes, which represented that the schools of cuisines began to form. During Yuan, Ming and Qing Dynasty, Chinese cuisine has great development. Thousands of cuisines appeared. During this period, ethnic groups believing in Islamism moved to all the area of China, and Halal Food as a new kind of Chinese food occupied a position in China. The schools of Chinese cuisine had formed. From late Qing Dynasty, along with foreigners came to China, Some characters of western cuisines were also introduced by Chinese cuisines. CITATION Top \l 2057 (Top China Travel)Historical and geographical influences of Indian Cuisine Indian cuisine is ancient, diverse, and steeped in tradition, an amalgam of different ethnic influences, much like the country itself. The spicy food displayed at buffets in the US or the ubiquitous â€Å"curry† in Britain is only a small fraction of the variety and quality available to food lovers. Gourmet Indian food is typically associated with the food cooked in the courts of Indian royalty, particularly those of Mughal emperors in Delhi and Lucknow in North India and the Nizams of Hyderabad in the South. This food is characterized by elaborate cooking techniques and the use of expensive ingredients. However, there are thousands of hidden culinary gems to be found in kitchens, little-known restaurants, and places of worship around the country that require a discriminating palate and hence can be classified as ‘gourmet’. Religion and climate are two factors that have significantly impacted the development of cooking styles and food habits in India. Over 80% of Indians follow the Hindu religion and its offshoots such as Jainism. Hinduism prescribes respect for life forms and has contributed to the prevalence of vegetarianism in India, particularly in the North. One impact of this on cuisine is that lentils and beans are the main sources of protein as opposed to fish and meat. Although cows are sacred to Hindus, milk is considered auspicious and milk products such as curd, vegan cottage cheese (‘paneer’) and sweets made of milk solids are part of the cuisine. Spices are generously used to provide variety in the vegetarian diet. Certain sects of Hinduism forbid the use of onions and garlic in food, and so substitute flavorings such as cumin seeds, ginger, and cashew paste have been incorporated into the cuisine. CITATION htt3 \l 2057 (BriskWalkers)2.2 Evaluate developing trends in food and drinks. E-revolution from carts to clicks-  Online shopping, apps, and delivery services are transforming consumers’ access to deals, niche offerings and even full meals. While the Internet has not yet vastly changed the landscape of grocery shopping, innovations encourage consumers.Diet by DNA-  Interest in the natural and â€Å"getting back to basics† has boosted ancient grains and superfoods, fostering a principle that age-old staples are better than today’s manufactured options. Interest in historical ingredients suggests that people could make efforts to unlock the keys to their personal physiology and design diets, by connecting with their own ancestry.Good enough to Tweet-  The rise of food-centric media has sparked new interest in cooking, not only for the sake of nourishment but also for the purposes of sharing one’s creations via social media. This finds people taking divergent paths – some to become sufficiently well-rounded so as to compet e on popular television programmes, while others privately cultivate specialties.Table for one- Across age groups, more consumers are living in single-person households or occasionally eating meals alone. These meals for one require right-sized products and packaging, as well as promotions that further erode any stigma of dining solo.Fat sheds stigma- Consumers’ negative stereotype that all fat content is evil has begun to diminish. The awareness of the many sources of good and bad fats is ushering in a paradigm shift, in which fat content is not the first consideration and barrier in the search for healthy products.Eat with your eyes- Flavor has long been the core of innovation, but more visual and share-focused societies call for innovation that is boldly colored and artfully constructed. Finding inspiration in global foodservice offerings, brands can experiment with vibrant colors and novel shapes to make packaged products worthy of consumer praise and social media posts. CITATION Foo \l 2057 (Food Industry Asia)REFERENCES BIBLIOGRAPHY \l 2057 (n.d.). Retrieved from picstopin.com BriskWalkers. (n.d.). Retrieved from http://www.briskwalkers.com China Highlights. (n.d.). Retrieved from www.chinahighlights.com Food Industry Asia. (n.d.). Retrieved from https://foodindustry.asia Hsieh., J. L. (2004). Traditional Chinese Food Technology and Cuisine. Asia Pacific Journal of Clinical Nutrition, 147-155. India Net Zone. (n.d.). Retrieved from www.indianetzone.com Kapoor, S. (1-07-2002). The Indian Encyclopaedia. Cosmo Publications. Swad India. (n.d.). Retrieved from www.theswadindia.com Top China Travel. (n.d.). Retrieved from www.topchinatravel.com Wertz, R. R. (2016, may 2). The Cultural Heritage of China:: Food Drink:: Cuisine:: Introduction. Retrieved from www.ibiblio.org SUMMATIVE ASSESSMENT RECORD SHEET Programme Pearson BTEC Level 5 HND in Hospitality Management. Learner Name Keerti Krishna Ratnala Assessor Name Mr. Shushant Shahade Unit No. Title Unit 28: World Food Target Learning Aims Assignment No. Title Compare and contrast the characteristics of different world region cuisines and discuss influences in regional or world cuisine. Understanding the multicultural nature of food drink in society Issue Date Interim Submission Date Final Submission Date Target criteria Criteria Achieved Final Assessment Comments P1;1.1 P1;1.2 P2;2.1 P2;2.2 Summative comments Resubmission authorization* Resubmission Date: * All resubmissions must be authorized. Only 1 resubmission is possible per assignment. Assessor Signature Date: Learner comments Learned a lot about various cuisines and their influences on other regions. Here I got to know more about Indian and Chinese cuisine like their cooking practices, important ingredients, and cultures. Learner Signature [emailprotected] Date: 45008800 QCF BTEC INTERNAL VERIFICATION – ASSESSMENT DECISIONS Programme title Pearson BTEC Level 5 HND in Hospitality Management Assessor Mr. Shushant Shahade Internal Verifier Unit(s) Unit 28: World Food Assignment title Compare and contrast the characteristics of different world region cuisines and discuss influences in regional or world cuisine. Understanding the multicultural nature of food drink in society Learner’s name Keerti Krishna Ratnala List which assessment and grading criteria the assessor has awarded. Pass Merit Distinction INTERNAL VERIFIER CHECKLIST Comments Do the assessment criteria awarded match those targeted by the assignment brief? Y/N Has the work been assessed accurately? Y/N Is the feedback to the learner: Constructive? Linked to relevant assessment and grading criteria? Identifying opportunities for improved performance? Agreeing actions? Y/N Does the assessment decision need amending? Y/N Assessor signature Date Internal Verifier signature Date Lead Internal Verifier signature (if required) Date Confirm action completed Remedial action is taken Assessor signature Date Internal Verifier signature Date Lead Internal Verifier signature (if required) Date

Team Building Exercise And Purpose Management Essay

Team Building Exercise And Purpose Management Essay Team building is a wide range of activities that are presented to business, sports, schools, religions or even NPOs to ensure improvements performance in teams. Team building is usually done through several activities and practices, which can range from simple bonding exercise to complicated simulations along with multi-day team building retreats that are designed with the aim of developing a particular team, usually falling somewhere in between. This practice in most cases sits within theories along with practices of organizational development. However, it can also be applied in to sports teams, groups in schools, as well as other contexts. Team building practices need not to be confused with what is referred to as team recreation, which consists of activities for teams that are mainly recreational. In most cases, team building is considered as a very important factor in any environment (DeSimone Et al. 2002). Its concentration is to specialize in bringing out the best from a certain team, as to ensure self development, positive communication practices, leadership skills as well as the capability of working closely together as a team to problem solving. Different literatures have stated that, work environment in most cases concentrates on individual and personal objectives, with regard and recognition singling out the achievements that individual employees have attained. How to create effective teams is a challenge in every organization. In other words, team building also means the processes that are used in the selection and of teams from scratch. Team Building Exercise and Purpose The exercises involved in team building consists of a variety of tasks that are designed with the aim of developing group members as well as their capability of working together effectively and efficiently. There exist several types of team building activities that range from kid games to games involving novel complex tasks; however, they are designed for specific needs (Field Ford, 1995). There also exist complex team building activities that are composed of multiple exercises like rope courses, corporate drumming, as well as exercises that might last for several days. The main objective of team building exercises is for helping teams to become human units that are much cohesive for them to work together effectively to complete tasks. Types of Team Building Exercises The first type is communication exercise. This type of exercise is just as it sounds. Communication exercises involve problem solving practices that are geared towards upgrading communication skills. Most of the issues encountered in such practices are in most cases solved through effective communication among the members (Foley, 2000). The main objective of this activity is to come up with an activity that addresses the significance of good communication in team performance and /or potential problems with communication. Another type of team building activity includes problem solving, also known as decision making exercise. This exercise concentrates specifically on groups that are working together to deal with difficult, or come up with complex solutions. Such like exercises are the most common exercises as they appear to be having the most direct link, to what most of the employers are looking for to be incorporated in their working force (Noe, 2005). The main goal of this exercise is to provide the participants with a problem whose solution is not easily apparent, or it might require the team to with solutions that are much creative. The next exercise is planning also called adaptability exercise. These exercises concentrates on concepts that deal with planning as well as being able to adapt to different environmental climates, that are changing every now and then, due to political instability din the country. These are important things for teams to be able to do when they are assigned complex tasks. Or even complex circumstances. The main object of this type of exercise is to show the significance of planning before implementing any solution or recommendation. The last but not least type of team building exercise is trust exercise. This exercise on the other hand involves engagement of team members in a manner that induces trust between them. Some time, the practices are difficult to engage in, or even implement. This is based on the fact that there are varying levels of trust that exist between individuals, as well as varying degrees of personal comforts trusting others generally (Rigg Et al. 2007). The main goal of such like exercises of is the creation of trust between team members. Tips for Team Building It is true that, individuals at work place keep on talking about team building, working together as a team, however, it is only a few of them that really understands the creation as well as the experience gained from team work, or even how to come up and develop one that is much effective. Belonging to a team, looking at it in the broadest point of view, should be the essence of feeling being part and parcel of something that is much larger than oneself (Achua Lussier, 2007). It has a lot of things to do with somebodys understanding of the mission, vision and objectives of that particular group that one belongs in. Fit need to be noticed that, team oriented environment, every individual who happens to be a member, needs to contribute to the overall success of that particular group. But how many individuals do that, or how many groups allow that? If though individuals might be having specific job functions and belongs to specific departments, done needs to know that is unified with other team members for the accomplishment of the overall goal of the organization or group. The larger picture need to be the one that drives actions in an organization as someones function exists to serve the larger picture. In group building, it is much essential to differentiate between the overall sense of teamwork from the task of coming up with an effective and intact team, that is build to attain certain goals or objectives. As effect, on the ground, individuals tent to confused two team building objectives. As a result, this is the reasons as to why so many team building seminars, meetings, retreats as well as activities are deemed to be failures in the society by those who usually participate in them. It is true that leaders of such group activities fail to define the team that they desired to build (Larry, 1991). The process of developing an overall sense of team work is far much different from the process of building an effective, focused work team, when considering team building approaches. Different Cs for Team building Executives, managers as well as the organization staff members, have to universally engage in the process of exploring different ways of improving business results along with profitability. Many individuals look at team-based, horizontal organization structures as being the best design for involving all the employees in the creation of business successes. But the fact is, no matter the name given to ones team-based improvement effort; continuous improvement, total quality, lean manufacturing or even self directed work teams, every body need to strive at improving the results for the benefit of customers of ones organization (Heathfield, 2010). It is true but disappointing to note that, only few organizations are however totally pleased with the results of their team improvement efforts produce. It should be noted that, if ones team improvement efforts are not living to ones expectations, this self diagnosing list of check, may tell the reasons as to why. Some successful team building, that ends up creating effective, focused work teams, in most cases need attention to each one of the following: Clear expectations; the executive leadership needs to clearly communicate its expectations for the performance of the team, along with the expected outcomes. Team members on the other hand need to understand the reason as ton why the group was formed. In addition, the organization needs to demonstrate constancy of purpose in providing support to the team with resources of time, individuals, as well as finances. The work that is performed by the team, need to receive sufficient emphasis as a major priority in terms of time, attention, discussions well as interest directed its way by the executive leaders. Context; team members should have an understanding as to why they are taking part in the team, in such a way, they will have an understanding effects of team strategy in helping the organization in attaining it communicated business objectives and goals. As an effect, the team members ought to define their teams significance to the attainment of the corporate goals and objectives. To attain this, the team members need to understand where its work fits in the total context of different goals, principles, vision as well as values of the organization. Commitment; there is need for the members of the team to take part in the teams activities fully, as this will make team members to be more committed to the attainment of the mission and outcome expectations of the team. In so doing, the team members will perceive their services pas much valuable to the organization as well as their own careers. This in one way or the other will make the make the team members to anticipate for the recognition for their contributions (Heathfield, 2011). It should be noted by team members that, their participation will enhance the growth of their skills and experience on the team. After this realization, team members will then be excited and challenged by the team opportunity. Competence is another C; it will be good if the team feels that it has the appropriate individuals taking part in it, for instance, in the process improvement, each step of the operation need to represent in the team. The team should feel that, its members should have the necessary knowledge, skills and capabilities to address the issues for which the team was formed to address. In case this is not there, the team ought to have an access to the help it requires. The team should feel that, it has been given the necessary, strategies and support that it requires fin order to accomplish the assigned responsibility. Charter; fit is the responsibility of the team to take the assigned area of responsibility and design its own mission, vision as well as the strategies that will be much helpful in the attainment of the overall mission and objective. It is always good for the team to define and co9mmunicate its objectives, its anticipated results as well as its report contribution, its timelines, and the procedure it will employ in measuring its results of its work as well as the processes along with operations followed by the team to accomplish its tasks. The leadership team or any other group charged with the responsibility of coordinating group activities should at all times support all what the team has designed. Control; the team at all times need to be given the necessary freedom and as well as the empowerment so that it can feel the ownership that is much necessary for it to accomplish its charter. At the same juncture, the team members should clearly understand their limits or boundaries. This will in one way or the other determine the extent at which the team can go in pursuit of solutions, determine its limitations like in terms of time and monitory resources, that was defined at the initial stages of the project, before the team experiences barriers as well as the rework. The teams reporting relationship as well as accountability should be understood by all members of the organization. This is because; the organization defined the teams authority, to make recommendation, as well complimenting its plan. It holds more water if all there will be a defined process of reviewing both the organization and the team consistently and aligned to the purpose and in direction. Every team member sho uld hold each other accountable for project timelines, commitments and results. As an effect, the organization should have plans for increasing the opportunities for self management among organization members. Collaboration; the team should be in a position of understanding the team as well as the group process. Members need to be in a position of understanding group stages involved in group development. This will enable them to work interpersonally together effectively. All team members are acquainted with the duties and responsibilities [charged to each team member as well as to the group as a whole. They should know the responsibilities of team leaders as well as the team recorders to avoid confusion and mixing of responsibilities. The team ought to be in a position of solving problems, process improvement, and project measurement techniques. This will encourage cooperation among group members to accomplish the group charter. The team should establish team norms and rules of conduct that will be used for governing like conflict resolution, consensus decision making along with meeting management. This will enable the team to use appropriate strategy to accomplish its action plan. Communication; the team members should always be clear about the priority of their tasks. This will enable the team to establish proper methods that will be used during feedback giving, as well as receiving honest performance feedback. The organization on its part needs to provide important business data regularly, enabling the team to understand the complete context of its existence. The team members should also be in a position of communicating clearly and honestly with each other. This in one way or the other help members top provide diversified opinions to the table for discussions and conclusions, which will end up addressing necessary conflicts. Creative Innovations; the organization should in one way or the other show that it really want change. This will enable the team to realize that the company needs creative thinking, solutions that are unique and also new ideas. The organization as a result rewards individuals who reasonably risks coming up with improvements, other than victimizing them. It should reward these who fit in and maintain the status quo. Never the less, it should provide training education, as well as providing access to learning materials like books and films, along with field trips that will stimulate new thinking. Consequences; all team members need to feel responsible and accountable for team achievements. To enhance this attitude, rewards should be awarded whenever the team becomes successful], in addition, this will also be achieved if reasonable risks are respected and encouraged in the organization. Though the reward supply ought to be encouraged by the organization, the rewarding system ought to be in a position of recognizing both team as well as individual performances. Do team members fear reprisal? the team members need not to waste their time pointing fingers at each other instead of resolving problems. It will be encourage if the organization will be willing to share gains and the increased profitability wit team along with individual contributors, as for the contributors to be motivated, they ought to see their impact don the increased organization success. Coordination; though there are different systems of coordination in teamwork, but there need to be a central leadership team that will be assisting the group to get what they require for their success. This central body will ensure priorities and resource allocation have been planned across all departments. In support of this, teams ought to understand the aspect of internal customer serving- as the next process, anybody to whom they provide products or even services. To accelerates this, cross-functional along with multi-departmental groups need to work need to work together as one, in developing customer focused, process-focused orientation , as the move away from traditional departmental thinking. Cultural change is the last but not least C involved in team building. The organizations or even societies need to recognize that the team-focused, empowering, enabling organizational culture of the future is different than the traditional, hierarchical organization it may currently be. The organization need to be having plans on how to recruit its employees, along with how to reward, plan development, how it carries out motivation practices, and how it manages individuals they employ. It is good for the organization to determine if will be using failures for learning as well as supporting reasonable risks (Van Dijk Phoads, 2007). The organization should also look forward on how to change its climate towards supporting teams, as this will increase the payback from them. When more time is spend in looking at such tips to ensure effective and efficient teams contribution to business successes. Conclusion A team that is well managed forms the cornerstone of success in any organization. The success of a team appears if and only if team members are in good terms, able to accomplish something tangible, by working together as a group other than working as individuals. It should be taken that, the success and the progress of a team, is the responsibility that is charged to every team member, regardless of the hierarchy. Being in a group, has nothing to do with the dissolution of somebodys individualism, though helps in build in g the identity by addressing somebodys strength as well as potentialities. The basis of team building is based on effective communication. however, the co-existence can be achieved by having by engaging in team building practices, which are fun-filled with the aim of attaining goals by making work far much enjoyable as well as gratifying , though there has to be consistency, to ensure that individuals are not taking it as time and effort wastage (Cardy Et al. 2009). The aim of team building in most cases is to encourage members with expertise in certain areas contribute to the objectives of teams. Lack of harmony in a team makes individual opinions and ideas, which might lead to conflicts. In addition, the absence of co-ordination between diversified personalities is one of the biggest factors that might lead to failure at work place. For the effective team management, certain pointers ought to be in place, for instance, responsibility division between members and be much clear about roles; this effectively avoids confusion (Andrejev, 2006). The process of decision making should also not be left top management alone; the entire team should whenever possible. This in one was or the other ensures, better productivity, absence of trust and belonging among members. Team building helps in boosting self-confidence as well as moral of the involved individuals. The show of appreciation as well as giving timely feedback, also motivate employees. It is good to notice that, teams are never static; they grow and change with time. Effective team management recognizes each members strong qualities and mobilizes them to work together.

Changing Advertising Trends In Pakistan

Changing Advertising Trends In Pakistan This research study unveils trends of advertising in Pakistan and to reflect and monitor the evolution of trends in the dynamic Pakistani advertising industry, a research study has been designed and conducted to analyze various insights linked to advertising agencies, marketers and media planners operating in Pakistan and their inter-relations and preferences in planning, developing and implementing advertising. For agencies this research provides a framework for comparing their image, position and perceived performance against other agencies, and hence is a valuable tool to guide them to more productive partnerships with marketers and to overcome the barriers faced by them.. For marketers, beyond image and perception of agencies, this study also provides important insights into agency selection methods, agency evaluation and compensation trends. It contains various views of marketers about what is the meaning of advertising in their opinions, Also feedbacks are addressed about effects of advertising generates the sales figure, product awareness or customer satisfaction. Various concerns of marketers are also addressed in this research study about their agency selection, reason for changing the creative agency. Preferred methods by the marketers to hunt down for the suitable creative agency which understand the tastes of the marketers and meet their advertising needs profitably for the marketers, also preferred medium of pay off for the agency credentials are addressed in the study weather most of the marketers prefer to pay on monthly basis fee to the agency and get themselves bound to get all the their advertising from single agency or they prefer to pay on project base and are not bound to get the work done from single creative agency. It also includes media planners opinions about weather consumer research is important prior to on air a campaign to distinguish which communication channel would be appropriate for the promotion of campaign in order to hit the right target audience through the right communication medium. A reason for selecting a media agency is also addressed in this research study. Literature review More clients are looking for like-minded business partners who can deliver accountability and shareholder value and, similarly, agencies wish to rise to the challenge and are throwing off their historic mantle of creative aloofness. More clients are looking for like-minded business partners who can deliver accountability and shareholder value and, similarly, agencies wish to rise to the challenge and are throwing off their historic mantle of creative aloofness Never write an advertisement which you wouldnt want your family to read. You wouldnt tell lies to your own wife. Dont tell them to mine(David Ogilvy).According to the current situation we are so fixated on the form (TV spot and print ad) and that is the reason that our creativity is restricted due to space parameters. More and more creativity if required because    the future will be about creative ideas and the idea itself will determine the shapes and forms that it will take. Brand building effort has to go far beyond the 30 second advertising break or full print page to step change people connectivity.   It needs to create real time engaging opportunities to win the hearts and minds of people. Creating a brand experience will win the heart of people with some location-based experiences which will engage the brain and heart of the people. They need to get emotionally engage with experience so that they can experience the brand with by getting totally indulge in that either cons ciously or sub consciously. It will pull out the audience by watching typical commercial clutter by which they became irritated by watching it again and again.   This gives them the time and space to consider the brand. It is not about the medium but the idea that is of paramount importance when it comes to creating an experience (Shoaib qureshy,2005) I witnessed an incident while working at red communication arts on Servis account. Don Carlos TVC was made in which this brand was re launched and when the ad was on aired after few weeks the conversion for that brand shoes purchase fall down because consumer thinking was changed about that brand ones it was perceived as one of the prestigious brands. An unofficial sales figure was shared by the client which was reflecting the down fall in sales. According to the feedback taken from different individuals they reason diagnosed was that after viewing the current ad Doc Carlos seems them an ordinary brand .Its previous ads was showing t he prestige of that brand with a mystery and in the current ones there was no mystery at all and the earlier TVC and left lasting impact on consumers memory who are fan of this brand. (Faizan gull,2010 ) Advertising in Pakistan still keeps reeling from the creative flair and the execution that it requires there is no attempt to make an investment in people to develop nurture and groom the raw talent that we have in abundance. Looking out for quality employee by employers will always kill the chance to recruit fresh minded talent which may deliver much creative idea and One more reason of restricted growth of the advertising industry can also be attributed to the ground realities of the Pakistani market. Like all other businesses advertising too should not be expected to perform in isolation. It performance depends heavily on the performance of the other sectors of the economy as well.(Ahmad Kapadia,2011) A research study was conducted to analyze the mediums i:e serious advertisements humorous advertising. The study unveils that Humorous ads have higher attention than serious ads as compared with serious ads.( Khadam Ali Shah Bukhari,2008). The perception of people about effects of new advertising trends according to our cultures in our society should be studied by the companies before making any kind of advertisements because if people or customers are not satisfied then businesses cannot flourish and this the major drawback in the growth of advertising . internet and some other causes are already adversely affecting the culture and traditions of our society and if we didnt revise our advertisements then it can worsen the moral and ethical values of our society therefore it is strongly recommended that advertising agencies, marketers and all the companies themselves should make sure that the marketing campaigns do include all the social- groups and people and are also in consistent with our traditions, social norms and values and for this it is strongly recommended to make proper consumer research prior to launch a campaign.(Mohammad usman,2010) Brand managers are limited to the current typical advertising; they dont want to try something new and innovative for their brands. Their opinion is based on the fact that digital is free and spending on it to book space will not be worthy so they dont want to risk to try something new which may built their brand strong enough in the minds of consumers.(Salman Abedin,2010) Creativity is limited in Pakistan because marketers dont want to take risks with brands and try something new .They are just stick to the story board of the ad and their core focus is just to fill three basic elements i:e Positioning ,brand logo and tagline which they feel that an ad is complete after getting done with these three elements in an ad and many of the consumers are attracted to this approach because the product is already in demand and those ads just serve as recall nothing more than that. Their aim is just to link the positioning to the story board, high quality visuals and somewhat humor. But we miss out on the conceptual connectivity element(Sarosh waiz ,2009) A worst example of advertising been done in Islamabad which is known to be capital city of Pakistan on a dazzling display of brightly colored advertisements plastered on jersey barriers, these ads create an awkward tableau of peppy and worst marketing ever seen on barriers which may also divert the attention of driver while starring on it and the result could be an serious accident.(David Nakamura,2010) Shoaib Qureshy Analytical framework Criteria to select ad agency Creativity is the key Meaning of advertising Criteria to select media agency factor when selecting Customer loyalty Negotiate good rates with media a creative agency Increase sales International network Most widely used Expense Research tools Method is Strategic pitch Reasons for firing agency to hire a creative agency Lack of creativity Misunderstanding client business Lack of transparency Effectiveness required Company has other needs Bad service Brand building communicator Television Print Outdoor Online 35% marketers believed advertising means attracting customer loyalty whereas another 25% believed its meant for increasing sales. However, a group of 25% marketers also believed advertising is a marketing expense. 45% marketers believe advertising is most effective when it achieves Sales. However 30% voted for product awareness. Only 25% marketers believe customer satisfaction proves real affectivity of advertising. 60% marketers are currently satisfied with their advertising agency which shows strong marketer confidence on advertising talent available in Pakistan. On the other hand, marketers who showed mistrust among their current advertising agencies quoted various reasons for doing so. 35% of marketers marked lack of creativity as core reason for changing their advertising agencies. This shows that marketers are concerned with the lack of new ideas and innovation in communication that drives their brand image against competitors. This also creates a new opportunity for other more successful agencies to pitch new ideas to such unsatisfied clients and expand their client portfolios. Amongst Advertising Agencies, Interflow Communications stood out as the best well known advertising agency in Pakistan. However, amongst the international agencies, Ogilvy Mather was rated the best well know agency in Pakistan. 30% of advertising professionals in Pakistan think that Creativity is the key criteria for marketers to select their advertising agencies. This show a clear connect between marketer expectation and agency understanding towards criteria for selection of creative agency which is a favorable sign. But the concerning factor is that 30% is a very less ratio compared to the remaining advertising fraternity who need to realize this key expectation from marketers looking for competent creativity. 70% of advertising professionals believes the most common method marketers deploy to select their media or creative agencies is by calling a creative or strategic pitch. A surprisingly 50% respondents voted for Retainer fee model being followed in Pakistan which highlights a strong commitment and loyalty amongst marketers and agencies to work on long term basis with a loyal commitment to each other. 45% and 53% media planners respectively suggest Television being most effective and key communication driver for implementing a brand building and sales promotion campaign in Pakistan. Whereas Print media takes secondary preference with 25% and 26% voting respectively. 65% media planners in Pakistan believe a media research on consumer habits and lifestyle is necessary before devising a media plan which positively increases the chances of campaign success. This is an encouraging percentage and supports a scientific planning approach towards media spending which decreases the risk of campaign failure towards media objectives. 35% of media planners think negotiating good rates with media is most important for marketers when selecting their media agencies whereas 20% think its the availability of planning tools and resources to conduct research based media plans which count more Research Hypothesis H1 Majority of marketers believe sales as an affectivity measure for advertising. This discourages brand building attitude in the advertising environment which can hamper the way of strong local brands arising out of Pakistan. H2 Advertising agencies need to recruit more inspiring creative talent to match marketer expectation H3 Enough advertising agencies need to realize that marketers primarily seek Creativity as key expectation for selecting a creative agency. Currently only 30% are aware of this expectation which requires the other 70% to realize the same. H4 Marketers not rely much upon advertising agencies team work due to lack of creativity or limited creativity being generated H5 Media planners emphasize to conduct proper consumer research prior to on air the promotional campaign to hit the target audience as desired by the marketer because currently it has not given any importance. H6 Most marketers are on retainer basis with advertising agencies to avoid the hassle to hunt down different agencies to get their work done by sacrificing on quality and relying on limited creativity generated from one specific agency in an agreement with the marketer on retainer ship basis H7 The main reason for which the marketer change the creative agency is lack of creativity Methodology The research methodology used to undertake this research study is questionnaire based. Three surveys have been conducted with sample size of 20 respondents per survey. First survey was conducted with Marketers from various companies being the primary brand custodians. Second survey was conducted with executives working at various advertising agencies in Pakistan responsible for conducting the brand research, formulating communication strategy and developing creative campaigns on behalf of the marketers. Finally third survey was conducted with media planners working at various media agencies in Pakistan responsible for planning and monitoring the execution of campaign. Recommendations Regulatory bodies such as All Pakistan Newspaper Society (APNS), Advertising Association of Pakistan (APP) and Marketing Association of Pakistan need to conduct joint awareness workshops and conferences where key representatives from Advertising and Marketing and Media industries should participate in identifying issues and malpractices of distorted and unproductive trends and devise alternate solutions to the same. Sup the advertising trends through their knowledge, interaction and practices. These inputs or drivers of current prevailing advertising trends in Pakistan affect the outgrowth of this industry in various ways. The negatively affecting elements need to be reviewed and redefined by regulatory bodies such as All Pakistan Newspaper Society and Marketing Association of Pakistan to promulgate ascending industry growth. Conclusion Finally I would conclude that Advertising in Pakistan will remain static and room for improvement will always be required if focus will not be given to the above mentioned problems. Marketers are also not paying attention to this issue as they are involved in meeting the timelines for tasks delegated by their higher authorities so advertising agencies also care for their timelines and deliver them low quality work in short timelines. Also media planners are just concerned to buy air time for marketers and get their amount rather than suggesting them a good communication medium depending upon the client expectation and budget.

Survive :: essays research papers

Key Word "SURVIVAL" The key word "SURVIVAL" is an acronym to be used as an "immediate action drill" to be performed at the outset of a wilderness survival situation. Use this simple phrase to plan measures that will assist you in surviving in the wilderness and returning to civilization. The Key Word "SURVIVAL" will provide you with two of the most important survival skills--the ability to organize yourself and the ability to stay calm. A. "S" stands for "Size up the situation." (1) Consider your physical condition and perform any first aid required. (2) Concentrate your senses on getting a feel for the area. (3) Conduct an inventory of the equipment you have. (4) Begin planning. B. "U" stands for "Undue haste makes waste." (1) Reacting without thinking or planning can result in faulty decisions and could result in your death. (2) Acting in haste, just for the sake of action, will make you careless. The natural tendency in a stressful situation is to run. You must overcome this tendency and think of your objectives. (3) If you act in haste, you may lose or forget equipment, you may not make a survival plan, and you may become disoriented and not know your location. As a cultural group. Americans have little patience. Know this weakness if it is your own particular Achilles' heel. C. "R" stands for "Remember where you are." (1) Always knowing where you are on the map and how it relates to the surrounding terrain is a principle no outdoorsman should violate. (2) If in a group, always know the location of the maps and compasses. (3) Guard against the natural tendency of allowing someone else to be responsible for navigation. Always be aware of your route, regardless of the mode of travel. (4) Whether you are in a base camp or on the move, you should always know the following things: (a) Direction or location of the nearest populated area. (b) Direction or location to the nearest major transportation artery (river, highway, railroad track, etc.) (c) Location of local water sources. D. "V" stands for "Vanquish fear and panic." (1) Fear and panic are two of the greatest enemies in a survival situation. These are not unusual emotions. The secret is to recognize them and control them. (2) Fear, panic, and anxiety take their toll on the body. They divert needed energy. (3) Many people have never been alone and without diversion. This could subject them to anxiety. (4) The best way to control fear in a survival situation is preparation, Survive :: essays research papers Key Word "SURVIVAL" The key word "SURVIVAL" is an acronym to be used as an "immediate action drill" to be performed at the outset of a wilderness survival situation. Use this simple phrase to plan measures that will assist you in surviving in the wilderness and returning to civilization. The Key Word "SURVIVAL" will provide you with two of the most important survival skills--the ability to organize yourself and the ability to stay calm. A. "S" stands for "Size up the situation." (1) Consider your physical condition and perform any first aid required. (2) Concentrate your senses on getting a feel for the area. (3) Conduct an inventory of the equipment you have. (4) Begin planning. B. "U" stands for "Undue haste makes waste." (1) Reacting without thinking or planning can result in faulty decisions and could result in your death. (2) Acting in haste, just for the sake of action, will make you careless. The natural tendency in a stressful situation is to run. You must overcome this tendency and think of your objectives. (3) If you act in haste, you may lose or forget equipment, you may not make a survival plan, and you may become disoriented and not know your location. As a cultural group. Americans have little patience. Know this weakness if it is your own particular Achilles' heel. C. "R" stands for "Remember where you are." (1) Always knowing where you are on the map and how it relates to the surrounding terrain is a principle no outdoorsman should violate. (2) If in a group, always know the location of the maps and compasses. (3) Guard against the natural tendency of allowing someone else to be responsible for navigation. Always be aware of your route, regardless of the mode of travel. (4) Whether you are in a base camp or on the move, you should always know the following things: (a) Direction or location of the nearest populated area. (b) Direction or location to the nearest major transportation artery (river, highway, railroad track, etc.) (c) Location of local water sources. D. "V" stands for "Vanquish fear and panic." (1) Fear and panic are two of the greatest enemies in a survival situation. These are not unusual emotions. The secret is to recognize them and control them. (2) Fear, panic, and anxiety take their toll on the body. They divert needed energy. (3) Many people have never been alone and without diversion. This could subject them to anxiety. (4) The best way to control fear in a survival situation is preparation,

King Leopolds Ghost Essays -- English Literature Essays

King Leopold's Ghost Out of sight mind is very convenient. If we don’t see what is really going on it is easier for us as consumers to sleep at night. Capitalism, colonialism and slavery are still practiced today, but in foreign countries and in a different manner. Before reading King Leopold’s Ghost, when I thought of slavery I thought of the transatlantic slave trade or Africans working as slaves in the US. After reading the book my eyes were open to a whole new perspective on slavery, capitalism and colonialism. When buying a product from a local store, one rarely inquires of the origin of the product’s raw materials as well as the working conditions / living conditions of the employees who created it. Our clothes, toys, accessories, and many other items have more history than we decide to realize. Take the designer imitation shoes you bought on sale from Payless for $10. Did ever wonder why or how you could get such a â€Å"Great Deal!† If the tag says â€Å"MADE IN CHINA†, it was produced for very cheap labor possibly by children working and living in conditions we would find unbearable for ourselves. In a way it is slavery, because in poor countries jobs are often scarce and pay is bad. If you have a job you will go to extremes to keep it, not because you like the job, but because you need it to survive. The owner of the business knows that and therefore he or she has a control over your life. This form of slavery is linked directly to capitalism and communism first b ecaus...

A Long Walk to Freedom- Nelson Mandela

Nelson Mandela in his book, Long Walk to Freedom argues through the first five parts that a black individual must deal, coop, and grow through a society that is hindering their lives† with apartheid and suppression of their rightful land. Rolihlanla Mphakanyiswa or clan name, Madiba was born on July 18, 1918 in a simple village of Mvezo, which was not accustomed to the happenings of South Africa as a whole. His father was an respected man who led a good life, but lost it because of a dispute with the magistrate. While, his mother was a hard-working woman full of daily choirs. His childhood was full of playing games with fellow children and having fun. In school, Mandela was given his English name of Nelson. After his father†s death, he moved to love with a regent, who was a well-off individual and owed Nelson†s father for a previous favor. The next several years were full of schooling for Nelson. These schools opened Nelson†s eyes to many things, which we will discuss later. He and the regent†s son, Justice decided to travel to Johannesburg and see what work they could find. They left on their journey without the regent†s permission, but eventually escaped his power and settled down in the town. In Johannesburg, Nelson settled down in a law firm as an assistant and went to University of South Africa and Witwatersrand University to further his law education. Witswatersrand University brought many new ideas to Nelson and awakened a spirit inside of him. The next several years, Nelson met many new political friends and began his involvement in the ANC. Also during this time, he met Evelyn and they became married. Gradually Nelson†s political involvement grew and his family life declined. Nelson and his good friend, Oliver Tambo opened a law firm, which took up most of Nelson†s time. Evelyn mothered two of Nelson†s children, but the gradually grew apart. Now, Nelson was an influential political individual and bans and jailing began to follow him around. One day, a young woman came into his life by the name of Winnie and they got married. Winnie gave birth to two more of Nelson†s children. As time passed, Nelson†s spirit for freedom grew more and more each day. Though his life was full of bannings and jailings, he never gave up his fight, but he knew that the south African government was becoming agitated with him and the ANC. The South African government became ruthless and strict and this forced Nelson to leave his family. After he left his family, he went underground. Nelson†s life has been full of hardships and decisions, but his heart for the struggle has never faltered. Now let us examine Nelson in closer detail. Nelson is an individual who fought through many hardships, but was also faced with decisions that affected his future, his family, and his livelihood. As we look at Nelson deeper, we can see many interesting points. He was opened to new ideas and beliefs through his experiences in the schools of Heraldtown and Fort Hare, but knew there was something better. He decided to travel to Johannesburg to find new and greater opportunities. While, in Johannesburg, he believed education would be a key asset. While working for a small firm, he took classes at University of South Africa and eventually Wits University. Here is where his mind and social life flourished. He interacted with great minds and influential political individuals. He talked to many Africans without proper education, who contained more knowledge and better social skills than many Africans with education. But, he still persisted in acquiring his B. A. Wits University brought his life to new extents. He was also talking to Indians, Coloureds, and whites for the first time in his life and Becoming friends with many more prominent African individuals. Nelson soon joined the ANC and became very prominent in the fight for freedom. Nelson was always open to listening to new ideas, but when his was just starting his fight. He believed that just Africans should fight the struggle and that the Indians, Coloureds, and communists would hinder their fight. As the ANC grew, Nelson also became well known. He was part of the Youth League, another beneficial part of the ANC. Nelson was not president yet, but was powerful enough to voice is opinions, which many people listened to and believed in. As Nelson†s political involvement grew, the police became more aware of him. Nelson received ban after ban, which ranged from months to years. He also experienced jail time constantly. Eventually, the police†s pursuit of him forced him to go underground. Nelson was also becoming more open-minded. He now believed that the fight should involve the Indians and the Coloureds. He also believed that Communism did have some good points, but he would never accept the whole communism aspect. There were many freedom fighters in South Africa. One that stood out was Dr. Xuma. Dr. Xuma was friend of Nelson and the president of the ANC, but the struggle forces many hardships on one†s life. Nelson gave everything up to pursue his fight for freedom. He left his family, his prospering law firm, and his past for the struggle. Dr. Xuma believed in the same ideas as Nelson, but would not give up his prominence with the whites and his wealthy occupation for the struggle. This decision had to be made by many freedom fighters. Nelson gave his life for the fight. While, Dr. Xuma thought his career was more important. Now let us look closer at some issues seen through Mandela†s book. Through this paragraph, I will compare foreign influence seen in Long Walk to Freedom to foreign influence seen in Mexico through Professor Hornibrook†s lectures and notes. As I have seen through your lectures, South Africa was affected by foreign influence from the British and the Dutch. Mandela†s autobiography helps give more detailed accounts of the European influence seen in South Africa. Ever since Mandela was born, the European†s power affected his people. European influence could be seen through every aspect of life. In Mandela†s school, he was given an English name and this was because â€Å"this was the custom among Africans in those days and was undoubtedly due to the British bias of our education. â€Å"(14) Also, â€Å"the education I received was a British education, in which British ideas, British culture, British institutions were automatically assumed to be superior. There was no such thing as African culture. â€Å"(14) This shows that it was difficult to get away from the British influence even for children in school. The British and the Dutch governments passed several acts that were instituted to fight against the Africans freedom struggle. The Africans struggle for independence was slowly growing and this scared the government. A new term was being seen and it was called â€Å"apartheid. † The government enacted laws and acts that prohibited Africans from doing Many things that were vital to their fight and survival. The Group Areas Act was one example. This act called for each racial group to be separated into separate areas. Another act was the Population Registration Act, which showed that race had become the most important and influential aspect of South African law and society. Another act was the Suppression of Communism Act. This act called for all communists to be brought to trial. The police could arrest anyone they believed were trying to overthrow the government by violence and communist ways. Lastly, the government put bans on individuals who were becoming to involved in the struggle and finally the government banned the ANC and all other liberation groups. This ban now made freedom fighting was illegal in South Africa. The effect of foreign influence was drastic. Africans lost sense of African culture in schools. While, the foreign government tried everything to break down the Africans chance for liberty. The foreign influence seen in South Africa crushed the African†s hope and survival. While this was occurring in South Africa, Mexico was also seeing the effect of foreign influence. Americans and Europeans came into Mexico and gained much power. Haciendas helped their rise and foreign investment in many minerals and oil. But, Mexico did not approve of this and changed it. In 1917, Mexico created a new constitution, which limited foreign investment and promised land reform. This showed that Mexico did not want an overpopulation of foreigners and would not allow it. While, in oil, the foreigners controlled much of the oil, which Mexico had an abundance of. In 1938, oil workers went on strike and the companies would not give in, but instead of allowing foreign influence to become too powerful. The Mexican leader, Cardenas sent in arbitrators. The arbitrators called for the one/third pay increase, but the companies refused. Therefore, Cardenas nationalized oil and limited the power of foreign influence in Mexico. Now, Mexican oil was controlled by PEMEX, which is controlled only by Mexico. Mexico become a large influence in the oil market during the oil crisis, but also went though hyperinflation and eventually needed some foreign help. But, the Mexicans would not allow foreign influences to dominate the Mexican state as foreigners have affected South Africa. Now I will examine another issue seen in the book. In this paragraph, I will examine the movement seen in Long Walk to Freedom to the movement seen in China during the 1900†³s. In South Africa, the movement I saw was the Africans fighting for freedom. In their time of struggle, they had little help from those with power. The liberation movement involved peasants, educated, and well-off Africans. But, the government did what ever they could to put down this struggle. They set up organizations, such as the ANC, Youth League, and others, but as seen in other places the wealthy and powerful would not help the struggle. Many people were blind to the struggle. â€Å"Most of these wardresses had no idea why we were in prison, and gradually began to discover what we were fighting for and why we were willing to risk jail in the first place. (249) Many individuals did not realize what the Africans were really fighting for and why the government was harassing them, but slowly they were learning. â€Å"Seeing prominent and educated white women discussing serious matters with a black man on the basis of perfect equality could only lead to the weakening of the wardresses† apartheid assumptions. â€Å"(249) The government tried to separate whites from blacks so whites would not turn sympathetic towards the Africans fight. This scared feeling made the government acts and laws stricter and harsher towards the African struggle. Therefore, in South Africa, the movement received little help from the people who had influence in the country and the help they truly needed. While, in China, their movement involved their peasants and they had help, which truly helped their struggle. Mao stated that â€Å"In a very short time,†¦ several hundred million peasants will rise like a mighty storm†¦ They will sweep all the imperialists, warlords, corrupt officials, local tyrants and evil gentry into their graves†¦ â€Å"(Mao, 24) Here Mao stated that the peasants would destroy the landlords and corrupt individuals. He helped the peasants by making some reforms. He gave peasants land and made marriages a free choice. He also instituted the 100 Flowers Campaign. This campaign allowed peasants to speak out and have freedom of speech. We see here that the peasants had help in their struggle, while the Africans had very little. This assistance helped the peasants to get the things they were fighting for. Mandela†s Long Walk to Freedom, helped show the rise of an incredible individual, who fought with many of his countrymen against the oppression and apartheid of white supremacy in South Africa. Throughout the book, I have seen Nelson†s open-mindedness. Nelson always listened to communist ideas and Indian goals, eventhough he did not agree with them. Nelson faced many hardships through his struggle and this had to cause some resentment against his oppressors. But if anyone would not be bias in his writing, I would say it would be Nelson Mandela. He has showed in his book that he is great individual and that he will not let his past feeling cloud his writing. You can see his feelings in his book and that is what makes it so good, but I believe he does not hide anything from us on both sides of the stories. In conclusion, Mandela†s autobiography is a brilliant book written by an incredible individual. I wish I could of read the whole book for this essay, but that was not possible. It is hard to write an essay on the first 5 parts when I know some things that happened further in the book. I did not know if I should include that information in the essay, but I did not involve it. This book helped to show the other side of the story. We always hear the victor†s story and in this class we got to hear the other side of the story.